Modern Copywriting: Writing copy that sells in 2018
Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
What will i learn?
Description
Let’s take a look at what’s covered inside:
Section 1
Still unsure what copywriting is? You won’t be after this section. In addition to the basics, you’ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand’s unique voice. Once you’ve got this down, then you can start writing.
Section 2
You’re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.
Section 3
Ahh, good ol’ formulas - making life easier for everyone since the dawn of time. Well, maybe not that long … but you get the idea. In this section, you’ll learn classic copywriting formulas that nearly eliminate writer’s block. Applying them to your own work will make writing a breeze once you’re done.
Section 4
Plan on writing for a B2B audience? It’s going to require something a little different. Here you’ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.
Section 5
If copywriting had an MVP, it would likely be headlines. If you don’t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you’ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!
In sections 6 through 11, you’re going to learn the know-how of nailing copywriting for specific types of projects, including:
- Landing pages and Calls to Action (CTAs)
- Social Media
- Video
- Press Releases
- and Content Marketing
To top it all off, you’ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.
By the end of this course, you’ll have everything you need to take your business to the next level through the art and science of Copywriting.
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