Social Media Marketing Success: Results with Proven Studies Apply Lessons from Top Brands to Grow Your Business on Facebook, Instagram, Twitter, YouTube, and Digital Advertising. 4.3 (100 ratings) 7,425 students enrolled What Will I Learn? Design and implement effective and aesthetically pleasing social media images and ads Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing Apply effective color, including appropriate hue, saturation, and value, in social media marketing Design effective animated ads and cinematograph social media image posts using Adobe Photoshop Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.