How To Use Facebook Messenger Bots For Lead Generation

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Start generating leads with your Facebook audience using Facebook Messenger Bots

 

What will i learn?


  • Understand how Facebook messenger bots work
  • How to add messenger live chat to your website with a Wordpress plugin
  • See examples of other marketers using Facebook messenger bots

    • Description


    These bots can be utilized with your Facebook pages to automatically interact with your fans and customers.
    For example, if you create a post offering to give away a free eBook and someone sends you a message or comments on your post the bot can automatically follow up with a message and a link to download the eBook.
    Once a user has messaged you they have essentially turned into a lead. You can now send broadcasts to all of the people whom have messaged you before. This more or less turns Facebook messenger into a very powerful marketing tool you can use to engage with your audience and fans.
    Some additional features of these software tools might include:
    • Setup sequences of messages
    • Responses based on specific words "yes" or "no"
    • Embedded live chat on your website
    • Auto-schedule broadcast messages
    • Audience insights and open rates
    • Include call to actions with images, text, buttons or links.

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